Apropos of Nothing

Lake Superior State University releases its annual list of abused and otherwise overused words. Prior lists available by clicking here.

The long winters allow people to concentrate on the (mis)use of the English language
Although we missed our opportunity for 2007, Blipverts will nominate loyalty for 2008.

Autoblog, Not Money, Owns a Dictionary

Money magazine posts a story about Toyota drivers purchase of another Toyota. Money’s headline:

Toyota no. 1 in customer loyalty, GM close behind

Autoblog’s headline:

Toyota tops in customer retention

Loyalty and retention may be synonymous but they are not the same word because they represent different concepts.

Blipverts remain loyal to the lovely Lauren