Help Wanted

For 2008, two food retail companies needed a new chief executive officer. A CEO has been named at the first company while the second company cast about for a new leader. At first glance, the company with the new actually old CEO, Starbuck’s, appears to have an easier task. However, a deeper look reveals the second company, Krispy Kreme, represents the easier task.

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Return to Retailing Roots

For fourth quarter 2007, Wal-Mart ditched its George label, its attempt to widen the aisles, and its push to offer fashions that are more contemporary. Instead, the Bettonville Behemoth did what it does best: ever day low pricing. The move paid off as Wal-Mart reported strong stales.

For the next two years, this strategy will work. After that period, though, all bets are off.

Happy days are here again