<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>20 Minutes into Knowledge &#187; Branding</title>
	<atom:link href="http://blipverts.wordpress.com/category/branding/feed/" rel="self" type="application/rss+xml" />
	<link>http://blipverts.wordpress.com</link>
	<description>Official blog of Blipverts Inc.</description>
	<lastBuildDate>Thu, 15 May 2008 16:08:04 +0000</lastBuildDate>
	<generator>http://wordpress.com/</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<cloud domain='blipverts.wordpress.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://www.gravatar.com/blavatar/4bcf2dae49fa94394f53c60bd57a88ea?s=96&#038;d=http://s.wordpress.com/i/buttonw-com.png</url>
		<title>20 Minutes into Knowledge &#187; Branding</title>
		<link>http://blipverts.wordpress.com</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://blipverts.wordpress.com/osd.xml" title="20 Minutes into Knowledge" />
		<item>
		<title>Audi Goes No Where Fast</title>
		<link>http://blipverts.wordpress.com/2008/01/19/audi-goes-no-where-fast/</link>
		<comments>http://blipverts.wordpress.com/2008/01/19/audi-goes-no-where-fast/#comments</comments>
		<pubDate>Sat, 19 Jan 2008 13:55:25 +0000</pubDate>
		<dc:creator>milevin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[ALMS]]></category>
		<category><![CDATA[Audi]]></category>
		<category><![CDATA[automobile]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://blipverts.wordpress.com/2008/01/19/audi-goes-no-where-fast/</guid>
		<description><![CDATA[Vroom goes the oil burner
For the past few years, no manufacturer has dominated an automobile racing series as Audi has done with the American Le Mans Series, or ALMS. More surprisingly, Audi accomplished this dominance through a race car powered by a V12 diesel engine. Yes, Audi&#8217;s power lies behind a fuel most Americans&#8217; consider [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blipverts.wordpress.com&blog=1112368&post=68&subd=blipverts&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blipverts.wordpress.com/2008/01/19/audi-goes-no-where-fast/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/b1c7c73c5414f6ae3ea69b8e060f0475?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">milevin</media:title>
		</media:content>

		<media:content url="http://blipverts.files.wordpress.com/2008/01/audi_tdi_450.thumbnail.jpg" medium="image">
			<media:title type="html">Audi</media:title>
		</media:content>
	</item>
		<item>
		<title>Bad Statistics II</title>
		<link>http://blipverts.wordpress.com/2008/01/16/bad-statistics-ii/</link>
		<comments>http://blipverts.wordpress.com/2008/01/16/bad-statistics-ii/#comments</comments>
		<pubDate>Thu, 17 Jan 2008 02:41:04 +0000</pubDate>
		<dc:creator>milevin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Lies]]></category>
		<category><![CDATA[Statistics]]></category>
		<category><![CDATA[Consumer Reports]]></category>
		<category><![CDATA[Methodology]]></category>
		<category><![CDATA[Toyota]]></category>
		<category><![CDATA[Volvo]]></category>

		<guid isPermaLink="false">http://blipverts.wordpress.com/2008/01/16/bad-statistics-ii/</guid>
		<description><![CDATA[
Tops in the Dick Envy category
Simply, in a word, wow. Rarely has Blipverts seen such piss poor research methodology. Too bad Blackberries from Detroit to Nashville to Torrance must be in full meltdown mode after Consumer Reports &#8216; automobile brand perception rankings (HT: The Truth About Cars).
Money observation:
Among new-car shoppers, safety (63 percent) is the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blipverts.wordpress.com&blog=1112368&post=63&subd=blipverts&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blipverts.wordpress.com/2008/01/16/bad-statistics-ii/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/b1c7c73c5414f6ae3ea69b8e060f0475?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">milevin</media:title>
		</media:content>

		<media:content url="http://blipverts.files.wordpress.com/2008/01/porsche-356-landing.thumbnail.jpg" medium="image">
			<media:title type="html">356</media:title>
		</media:content>
	</item>
		<item>
		<title>Help Wanted</title>
		<link>http://blipverts.wordpress.com/2008/01/13/help-wanted/</link>
		<comments>http://blipverts.wordpress.com/2008/01/13/help-wanted/#comments</comments>
		<pubDate>Sun, 13 Jan 2008 17:10:26 +0000</pubDate>
		<dc:creator>milevin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Good Places]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[ceo]]></category>
		<category><![CDATA[krispy kreme]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[starbucks]]></category>
		<category><![CDATA[turnaround]]></category>

		<guid isPermaLink="false">http://blipverts.wordpress.com/2008/01/13/help-wanted/</guid>
		<description><![CDATA[For 2008, two food retail companies needed a new chief executive officer. A CEO has been named at the first company while the second company cast about for a new leader. At first glance, the company with the new actually old CEO, Starbuck&#8217;s, appears to have an easier task. However, a deeper look reveals the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blipverts.wordpress.com&blog=1112368&post=61&subd=blipverts&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blipverts.wordpress.com/2008/01/13/help-wanted/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/b1c7c73c5414f6ae3ea69b8e060f0475?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">milevin</media:title>
		</media:content>

		<media:content url="http://blipverts.files.wordpress.com/2008/01/bigbowtiemug.thumbnail.jpg" medium="image">
			<media:title type="html">mug</media:title>
		</media:content>
	</item>
		<item>
		<title>Return to Retailing Roots</title>
		<link>http://blipverts.wordpress.com/2008/01/12/return-to-retailing-roots/</link>
		<comments>http://blipverts.wordpress.com/2008/01/12/return-to-retailing-roots/#comments</comments>
		<pubDate>Sun, 13 Jan 2008 01:58:28 +0000</pubDate>
		<dc:creator>milevin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[retailing]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[Wal-Mart]]></category>

		<guid isPermaLink="false">http://blipverts.wordpress.com/2008/01/12/return-to-retailing-roots/</guid>
		<description><![CDATA[For fourth quarter 2007, Wal-Mart ditched its George label, its attempt to widen the aisles, and its push to offer fashions that are more contemporary. Instead, the Bettonville Behemoth did what it does best: ever day low pricing. The move paid off as Wal-Mart reported strong stales.
For the next two years, this strategy will work. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blipverts.wordpress.com&blog=1112368&post=59&subd=blipverts&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blipverts.wordpress.com/2008/01/12/return-to-retailing-roots/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/b1c7c73c5414f6ae3ea69b8e060f0475?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">milevin</media:title>
		</media:content>

		<media:content url="http://blipverts.files.wordpress.com/2008/01/smiley.thumbnail.jpg" medium="image">
			<media:title type="html">happy face</media:title>
		</media:content>
	</item>
		<item>
		<title>Don&#8217;t Run Electricity Through My Body, Bro</title>
		<link>http://blipverts.wordpress.com/2008/01/06/dont-run-electricity-through-my-body-bro/</link>
		<comments>http://blipverts.wordpress.com/2008/01/06/dont-run-electricity-through-my-body-bro/#comments</comments>
		<pubDate>Sun, 06 Jan 2008 20:10:34 +0000</pubDate>
		<dc:creator>milevin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Andrew]]></category>
		<category><![CDATA[Florida]]></category>
		<category><![CDATA[Girl]]></category>
		<category><![CDATA[Grammar]]></category>
		<category><![CDATA[Meyer]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[shock]]></category>
		<category><![CDATA[Tase]]></category>
		<category><![CDATA[Taser]]></category>

		<guid isPermaLink="false">http://blipverts.wordpress.com/2008/01/06/dont-run-electricity-through-my-body-bro/</guid>
		<description><![CDATA[Shockingly hot

At Blipverts, we enjoy listening to Grammar Girl&#8217;s podcasts because they help us (1) write better and (2) correct other people&#8217;s mistakes. Okay, the second reason represents why we like Grammar Girl. Well, that, and the girl geek thing.
In a recent podcast, Grammar Girl weighed in on the use of Taser and tase as [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blipverts.wordpress.com&blog=1112368&post=52&subd=blipverts&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blipverts.wordpress.com/2008/01/06/dont-run-electricity-through-my-body-bro/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/b1c7c73c5414f6ae3ea69b8e060f0475?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">milevin</media:title>
		</media:content>

		<media:content url="http://blipverts.files.wordpress.com/2008/01/grammargirl1.thumbnail.jpg" medium="image">
			<media:title type="html">Go Grammar</media:title>
		</media:content>

		<media:content url="http://blipverts.files.wordpress.com/2008/01/terminator.thumbnail.jpeg" medium="image">
			<media:title type="html">Taser CEO</media:title>
		</media:content>

		<media:content url="http://blipverts.files.wordpress.com/2008/01/stungun.thumbnail.jpg" medium="image">
			<media:title type="html">For the Ladies</media:title>
		</media:content>
	</item>
	</channel>
</rss>